A recent study by the firm HubSpot offers some revealing findings about marketing and blogs.
Blogs and the "social media" are generating real clients: 57% of businesses using blogs report that customers purchased from "leads" generated directly from your blog.
Increasingly, companies have a blog, and the companies that do not "blogging" today are in the minority. From 2009 to 2011 the percentage of companies with a blog has increased from 48% 65%.
companies are evaluating a blog is a valuable asset: 85% of the companies listed on their blogs as "useful," "important," or "critical," A surprising 27% of the businesses described his blog as "critical" to the success of their operations.
The average budget spent on business blogs and "social media" increased from 9% in 2009 to 17% in 2011.
Who is blogging successfully? According to HubSpot, marketing specialists in the fields of higher education, professional services and consulting, and software and biotechnology have indicated that blogs are highly effective and more than 50% reported new customer acquisitions as a direct result of their blogs.
Among the benefits of having a business blog may include:
- Increase in number of prospects
- Establish a leadership position in the industry
- Improved positioning for Internet search engines
- Building a community
- Increase customer acquisition
Note that a blog is only part of a wider marketing strategy. It is critical to have something relevant to say and to share with potential clients through various means.
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