There are two things that can destroy your marketing efforts and advertising. Very often, when someone says "my advice did not work" is to blame one of those two things.
marketing actions are not directed precisely to a specific client type do not work. The big companies fill the radio, TV and newspapers with a budget of thousands of dollars in ads. Know they will catch their best customers somewhere in the crowd.
The rest of us have to find our best customers first, find out which media use and carefully manage our communication to those customers.
The second reason that the marketing does not work is so very simple that you will not be believed. Most marketing messages fail because people simply do not understand. The communication was too smart or too technical, or are for a different audience, or is too large, or half the audience would not read.
Conclusion: if your message is clear and is directed to the appropriate audiences, the phone will not stop ringing.
