Their prices, are too low or too high?
The only way to know is doing some kind of testing and get some solid answers.
I think there are many companies that simply have no interest in finding out if their products or services could be sold at a better price. These companies put a figure which seems reasonable, cross their fingers and go out to sell.
is a pity . With a bit of testing may find some very pleasant surprises.
Some of the significant variables addition to the price you might want to test are:
- Your offer . As said Bob Stone, one of the "gurus" in the direct marketing business, "the proposals you make to customers can mean the difference between success and failure. Depending on the offer, there may be differences in response 25, 50 and even 100 percent. "
- Your list . Better than sending your offer to everyone on a list is to have a few names on several lists and test an offer identical to each list. Once you have obtained the results, use the winning list.
- Your choice of media. How does you what the most appropriate publications to advertise your product or service if you did some tests? Do not forget to also experiment with different sizes of orders, to see what the most effective.
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