notices Veteran Tom Collins editor recommended formulated the following questions when determining the effectiveness of a warning graphic:
1. The notice does it refer to a problem? Any notice presents a solution to a problem, either how to fix hair or how to choose your next car.
2. The typography of your notice, "inviting to read? Avoid font size is too small, or text lines are too long.
3. Does proof or evidence? The facts favorable defeat the nice words.
4. Does it identify the product? The best way to attract buyers for what you sell is to make perfectly clear what it is.
5. It promotes "the answer? "It clearly shows contact details? Do you promise something relevant and valuable in case of immediate response?
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