1 - A warning to air only once. The listener thinks different prompts are different businesses.
2 - Twenty ads per week is a good recommendation for a sufficient frequency in an FM station.
3 - Keep at least four weeks notice before changing ... six to eight weeks is usually better.
4 - Do not give out your budget in 2 or 3 seasons to start. Start with a single station, investing all the money you can, for a whole year. At that point add another station.
5 - Announce about 3 ads for every 5 hours, several times a week.
Source: "Secrets, Tips, and Tricks to Profitable Radio," by Harmony Tenney.
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