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5 ways to make your sales letter easier to read How to create loyal customers

1 - Stop "bleeding" of each paragraph 5 spaces.

2 - Use short paragraphs. Maximum length per paragraph: 7 lines of text.

3 - Write your letter in the tone and pace of a personal conversation.

4 - Underline key phrases and write a few well-chosen words in CAPITAL LETTERS.

5 - Use lists of features or benefits with bullets or asterisks.

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